Branding

Branding 101

A Guide to the Sincere Brand Personality

A Guide to the Sincere Brand Personality

The sincere brand personality is one of the five dimensions of brand personality developed by Jennifer Aaker. This framework helps…
The Inside Scoop on a Brand Refresh: What to Expect (And What You Need!)

The Inside Scoop on a Brand Refresh: What to Expect (And What You Need!)

With Tailwind’s 10-year anniversary this past week, we decided it was time for a brand refresh, and boy did it…

Branding Best Practices

The Inside Scoop on a Brand Refresh: What to Expect (And What You Need!)

The Inside Scoop on a Brand Refresh: What to Expect (And What You Need!)

With Tailwind’s 10-year anniversary this past week, we decided it was time for a brand refresh, and boy did it…
Getting to Know You: Creating Actionable Marketing Personas

Getting to Know You: Creating Actionable Marketing Personas

Let’s face it. When was the last time you really looked at your company marketing personas and actually used the…

Branding Latest Posts

How to Make Your Own Instagram Color Palette

How to Make Your Own Instagram Color Palette

Instagram is all about the visual experience: Beautiful images and an Instagram color palette that pulls your feed together! 🎨…
A Guide to the Sincere Brand Personality

A Guide to the Sincere Brand Personality

The sincere brand personality is one of the five dimensions of brand personality developed by Jennifer Aaker. This framework helps…
The Inside Scoop on a Brand Refresh: What to Expect (And What You Need!)

The Inside Scoop on a Brand Refresh: What to Expect (And What You Need!)

With Tailwind’s 10-year anniversary this past week, we decided it was time for a brand refresh, and boy did it…
Starting a Business with Your Bestie

Starting a Business with Your Bestie

I sat down with the co-owners of Duo Collective and real-life besties Abbey Oslin and Courtney Peterson to talk about…