Audience hacking has been the name of the game for Facebook marketers… until now. Facebook’s Analytics tool has provided valuable information for businesses interested in expanding their reach, understanding their
These days, most businesses have a Facebook page. Setting up an account is easy, and your new business profile can be live in a matter of minutes. Setting up your
One of Jane Caldwell’s college professors described her as being “grindingly thorough.” According to Jane, the professor didn’t mean it as a compliment, but Jane has found her perceptive tenacity
Brooke and Emma, a mother-daughter duo, wanted to start a business together once Emma turned 18. After years of finding recipes online and trying new ones together, they decided to
Did you know that Instagram marketers who use nine or more hashtags per post get more than 2.5x the engagement of those who only use one hashtag? Without a doubt,
Kevin and Christine Skelton met on a rock-climbing expedition and although they didn’t hit it off right away, little did they know they would one day embark on the adventure
Growing up Christine wanted to either be a chemist or an artist and her strong love for both art and science began to pull her in two different directions. Christine
In a post-pandemic online world, content strategy has become the new biggest concern for smart marketers. With more social media users than ever before, company leaders are quickly learning that
Did you know that everything in design has meaning – even the shapes you use? Design is a visual language that sends messages to your target audience – no words
Just a note: This post contains references to drug use and addiction. Jennifer Turner’s bustling soap business didn’t start with a fairytale. Frankly, it started with a lot of personal